Calling all Snowy Mountains business enthusiasts! October brings with it Small Business Month 2023, and the Jindabyne Chamber of Commerce has something special in store for you. We’re excited to introduce not one but two transformative workshops designed to empower local businesses in the pursuit of success.
Morning Session: “Building a Resilient Workforce for Small Businesses” with Jessica Vlaskic
Local businesses in the Snowy Mountains face unique challenges when it comes to attracting and retaining skilled staff, especially with the intense competition for seasonal workers. That’s why we’ve curated the morning session, “Building a Resilient Workforce for Small Businesses,” led by the exceptional Jessica Vlaskic.
Jessica brings a wealth of experience in human resources, recruitment, and business management. Her commitment to excellence and track record of driving organisational success make her the perfect guide for navigating the staffing hurdles that small businesses often encounter.
What to Expect in Jessica’s Workshop
In this engaging workshop, you’ll explore:
- Effective Recruitment Strategies: Learn the art of attracting and selecting top-tier talent for your business. Discover how to craft compelling job advertisements, conduct efficient interviews, and make informed decisions that align with your company’s culture and values.
- Fostering Employee Growth and Development: Dive into the world of creating a positive work environment that encourages loyalty and commitment among your staff. You’ll gain insights into designing personalised professional development plans for your team members, enhancing productivity and job satisfaction.
Afternoon Session: “BRANDING – EYE HEART MIND” with Simon Blazey
Now, let’s fast forward to the afternoon, where we switch gears to explore the fascinating world of branding with our local design guru and senior lecturer, Simon Blazey of Rockerfella Industries. Simon is no stranger to the art of branding, having worked with some of Australia’s most renowned brands and creative minds.
What to Expect in Simon’s Workshop
In Simon’s captivating seminar, you’ll delve into:
- The Art of Consumption: Explore the psychology behind our consumption choices and the subconscious cues that influence our decisions.
- Cracking the Brand Code: Delve into the world of subliminal messaging and learn how brands communicate visually.
- Professional vs. Amateur Branding: Understand the value of professional branding and how to spot amateurish attempts.
- Product vs. Brand: Discover the crucial distinction between a product and a brand.
- Connecting with Humans: Explore how brands build lasting connections with consumers on a human level.
- Reviving a Brand: Learn the art of revitalising a brand when it needs a fresh start.
- Marketing Wisdom: Gain insights into the real cost of marketing and the power of product quality.
- Motivating Factors: Uncover the one thing that truly motivates people to take action.
- Love Marks: Dive into case studies of beloved brands like Star Wars, Apple, Nike, and Oakley to understand the concept of love marks.
Brand Auditing and More
Simon will also guide you through the essential elements of brand auditing, including aesthetics, messaging, nuance, fidelity, and the crucial distinction between fashion and style for long-term success.
A Dual Workshop Experience for Success
These workshops are more than just learning; they’re a transformative experience. Jessica and Simon bring their unique expertise to help you tackle staffing challenges and master the art of branding, empowering your business for success.
Full Day Ticket Option
For the full experience, grab the $50 FULL DAY ticket option, which includes both workshops and a $25 meal voucher for lunch at the Jindabyne Bowling Club (12pm-1pm).
These workshops are made possible and subsidised by the NSW Government as part of Small Business Month 2023.
Don’t miss this golden opportunity to unlock the secrets of success and empower your business. Book your tickets now, and we look forward to seeing you at these transformative workshops!