Posts Tagged ‘webinar’

The Jindabyne Chamber of Commerce is committed to helping local businesses maximise their reach and visibility. As part of this effort, we encourage all tourism operators to take advantage of the Australian Tourism Data Warehouse (ATDW) – the largest digital tourism platform in Australia.

Last week, we attended the ATDW Essentials for Operators Webinar (watch it here) with Rebecca Smith, gaining valuable insights into how local businesses can enhance their online presence and drive direct bookings. If you missed it, don’t worry! Here’s a quick recap of what was covered and how you can leverage ATDW to grow your business.

What is ATDW and Why Does It Matter?

ATDW is a digital platform that connects local tourism businesses with new customers by distributing their listings across a network of over 260 distribution partners, including:

• Visit NSW (visitnsw.com)
• Snowy Mountains Tourism (snowymountains.com.au)
• Eurobodalla Tourism (eurobodalla.com.au)
• Sapphire Coast Tourism (sapphirecoast.com.au)
• Queanbeyan-Palerang Tourism (queanbeyanpalerang.com.au)
• Australia.com and many more.

With over 55,000 businesses already listed, ATDW helps operators showcase their offerings to 80 million potential visitors annually. Whether you run an accommodation, tour, restaurant, or event, ATDW can significantly enhance your online exposure.

How to Get Listed on ATDW

1. Check if Your Business is Already Listed:
   • Search here: https://www.atdw.com.au/our-listings/
   • Only LIVE listings appear, so contact Jenny (Industry Development Manager, Destination Southern NSW) for assistance with inactive listings. Jenny.Robb@dsnsw.com.au
2. Register & Create Your Profile:
   • Visit https://atdw.com.au/
   • Select “Register Now” (top right corner)
   • Follow the eligibility guidelines: https://page.atdw.com.au/operator_guidelines to ensure you meet the criteria.
   • Businesses can be listed under multiple categories (e.g., Accommodation + Food & Drink + Events).
3. Optimise Your Profile for Maximum Impact:
   • Use high-quality images (minimum 1600×1200 pixels, no text overlays).
   • Write a compelling description in third-person (no “I” or “we” statements).
   • Keep your listing updated regularly to reflect current offerings, seasonal changes, or new deals.
   • Include social media links to help potential visitors connect with you online.

Boost Your Visibility with Deals & Offers

Want to increase direct bookings? ATDW allows you to add special deals to your listing, such as discounts, packages, and vouchers.

Benefits of ATDW Deals:

✔️ Promote exclusive offers & encourage bookings

✔️ Link directly to your website (or a ‘Contact Us’ page if you don’t have online bookings)

✔️ Auto-removal of expired deals (ensuring your offers are always up-to-date)

💡 Tip: While the deal URL is optional, adding one can drive more bookings.

Link Your ATDW Listing to Google Business Profile

ATDW allows you to sync your listing with Google Business Profile, enhancing your online presence and improving search visibility.

Advantages of ATDW-Google Integration:

• Sync descriptions, opening hours, and contact details automatically.
• Gain access to enhanced analytics and insights.
• Improve SEO ranking, making your business more discoverable.

💡 Important: Google only displays the first 750 characters of your ATDW description, so ensure your most important details are in the first few sentences.

 

Maximise Your ATDW Profile with One-on-One Support

If you’re unsure how to optimise your ATDW listing, book a FREE 30-minute ATDW Profile Optimisation Session.

📅 Book here: https://page.atdw.com.au/meetingoptimisation.

For support and technical assistance, contact ATDW Support: 📞 1300 137 225 (Select NSW)
📧 support@atdw.com.au

Next Steps for Your Business

✅ Review your ATDW profile and ensure descriptions, photos, and deals meet ATDW guidelines.

✅ Explore linking your Google Business Profile to sync essential business information.

✅ Stay updated with Destination NSW’s Get Connected Program to further amplify your reach.

✅ Bookmark our Events Page for future ATDW webinars and tourism business training.

If you have any feedback or suggestions for future sessions, ATDW would love to hear from you! Reach out to info@dsnsw.com.au and help shape upcoming tourism workshops.

Let’s work together to put Jindabyne & the Snowy Mountains on the map!

Stay connected with the Jindabyne Chamber of Commerce for more business resources and opportunities.

https://www.facebook.com/jindabynechamberofcommerce