ChatGPT Business Writing Fiona Latham-Cannon Digital Business Advisory Solutions ASBAS Enterprise Plus

ChatGPT, what’s the Biz Buzz?


In terms of business buzz, ChatGPT has received a lot of attention and interest from various industries and businesses. Its natural language processing abilities have many potential applications, including customer service, content creation, and data analysis. ChatGPT can help businesses automate and streamline their operations, saving time and money. For example, ChatGPT can be used to generate customer support responses, automate chatbots, and create product descriptions.

The emergence of ChatGPT and other AI tools will likely lead to a shift in the industry, with a greater emphasis on adaptability and versatility. The most successful writers and businesses will be those who are able to incorporate these tools into their workflows while still maintaining a high level of quality and originality. Ultimately, the key to success in the age of AI will be a combination of technical skills and human creativity.

ChatGPT is not without limitations. It may generate responses that are not entirely accurate or may lack context, especially when it encounters uncommon or complex topics. Also, it is only as good as the data it has been trained on, so it may not be able to handle new or emerging trends and language.

Yes, ChatGPT has the potential to revolutionize the copywriting industry. With its ability to generate human-like text and improve existing writing, it can save time and resources for businesses and writers alike. However, it’s important to note that ChatGPT is not a substitute for human creativity and expertise. While it can improve the quality of writing, it may not be able to replicate the unique voice and perspective of a skilled writer.

So what is ChatGPT?

ChatGPT is a language model developed by OpenAI, it’s a type of AI that is able to understand and generate human-like text via a chat tool. It’s been trained on a vast amount of text data from the internet (to 2021 so far), so it has a good understanding of various topics and it can perform various natural language processing tasks such as language translation, text summarisation, and text completion. Essentially, it’s a computer program that can communicate with people in a way that feels natural and human-like.

Here’s the Google Chrome Extension link


What are the top benefits of ChatGPT for small businesses?

Fast response time: Quick and accurate responses to customer inquiries, freeing up time for human customer support agents to focus on more complex or unique tasks.

Content generation: The ability to generate engaging and relevant content based on specific input and user interests, increasing the likelihood of engagement and driving traffic to a business’s website or social media channels.

Research and content curation: The ability to research and curate content from various sources, helping businesses create a consistent and valuable content marketing strategy.

Customer engagement: The ability to assist with engaging with customers on social media or providing conversation prompts on a website’s blog or forum, improving a business’s online presence and customer engagement.


As a small business owner, you can learn more about ChatGPT by understanding what it is, how it works, and how it can benefit your business. Here are some steps you can take to learn more:

  1. Research: Start by researching what ChatGPT is and how it can benefit your business. There are many resources available online, such as articles, videos, and podcasts that can help you understand the basics.
  2. Identify use cases: Think about how ChatGPT could be used in your business. For example, could it be used to automate customer service or provide personalised recommendations to customers?
  3. Consider implementation: Consider how ChatGPT would be implemented in your business. Would you need to hire a developer or purchase software? Would it integrate with your existing systems?
  4. Start small: Consider starting with a small implementation to test the waters. For example, you could start with a chatbot on your website to answer common customer questions.
  5. Learn from others: Look for case studies or success stories from other businesses that have implemented ChatGPT. This can help you understand what works and what doesn’t.
  6. Stay up to date: As ChatGPT is a rapidly evolving technology, it’s important to stay up to date on the latest developments and trends. Subscribe to relevant newsletters or follow industry leaders on social media to stay informed. register for an account and sign in to learn more, and reach out to Enterprise Plus Business Advisors if you’d benefit from our expert digital business advice.

Overall, ChatGPT is a powerful tool with many potential applications in the business world, but it’s important to use it in conjunction with human expertise and judgment to ensure that its responses align with the goals and values of the business.